![]() My e-newsletters for nonprofits have been on the economic development side. In the example above, one of the headlines among the sponsored content is lowercase, but the rest of the words in the headlines are capitalized - consistency is key for easy reading. With fewer content blocks, readers would scroll less and save time.Įditing tip: Make sure your headlines follow a consistent case style. The newsletter could, however, be shorter. Every image is eye-catching, designed to help tell the story. Other copy, such as the sponsored content, is formatted into two columns to stand out from their own articles. It features a tasteful design with images and brief descriptions that link to the full articles. I also have some thoughts on healthcare emails.Īmong 501(3)(c) charitable nonprofits, I like the National Hemophilia Foundation’s HEMAWARExpress. If you run a professional services firm (lawyers, insurance, real estate agents, etc.), these are some examples of excellent e-newsletters. The Forwarder: five percent of the emails the firm generated when it published a new piece of content without any context.The Homepage: eight percent of the newsletters curated content from across the web and provided analysis/context.The Hard Sell: 18 percent of the messages focused on product/service benefits.The Summarizer: about 69 percent of the emails repackaged pieces the firms had already published.After three months of analysis, they found four common newsletter formats: When it comes to formatting, research and marketing firm Fenwick studied 100 email newsletters by B2B (business-to-business) companies in different industries. Their responses to your content can reveal how popular it is or how well it converts. Engaging with subscribers also helps them keep reading and maintain interest in your offerings. ![]() A more personal touch may make you stand out as someone people can relate to rather than a faceless brand name. Katz also recommends you blend stories about your life experiences with your business knowledge to form a connection with readers and build trust. Readers’ comments, including questions and answersĪnd it doesn’t have to be all business.Your comments on a topic tied to your product or service.Discounts, special offers, or giveaways (a free guide, a prize drawing, etc.).One or more of your recent blog posts (links with or without summaries).News or upcoming events: your own or from sources you credit.To build a great newsletter, plan what to include in each issue.Ĭontent Ideas to Help You Build a Relationship With Your Readers So, when writing a newsletter, feature content that informs potential customers about you and your products or services and how you can help them. You can address every stage of your buyer’s journey, from their awareness of your business to consideration, decision-making, and loyalty. If you’re in business, your priority may be to get more leads, which can eventually turn into sales. Ideally, it will help them do better jobs or live better lives. And aim to give your readers information that will appeal to them. Michael Katz of Blue Penguin Development suggests you answer the question, “What is this about?” in one clear sentence. Your goals can determine the newsletter content and the design. What Should Be Included When Writing a Newsletter? If you prefer to absorb everything, dig into the details below. What Are 5 Elements of an Effective Newsletter?įor a summary of the main points in this article, read 5 Elements of an Effective Newsletter. How Do You Write a Professional Newsletter?.How Often Should You Send a Newsletter?.What Should I Write in My First Newsletter?.What Should Be Included When Writing a Newsletter?.What Are 5 Elements of an Effective Newsletter?.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |